True tool & gadget lovers are all types of everyday people who really enjoy using an innovative product for a wide range of reasons. The nice thing about owning tools and gadgets is that you do not have to be technically inclined nor do you need to be wealthy to be a tool and gadget lover. Tools and gadgets come in a wide variety of products and price ranges.
Some are mechanical devices, while others are consumer electronics-oriented. A unique tool or gadget can control your electronics products, improve your home theater enjoyment, make gardening tasks a bit easier, help you clean the house or polish the car, or help you fix things around the house – from the simple to the complex.
So what type of person buys tools and gadgets? There are several personalities that are more prone than others to buy tools and gadgets of all types.
1. The convenience lover buys gadgets simply because something about the gadget leads to time savings or takes the drudgery out of a task.
2. The true technology fanatic has to have the newest and most innovative products as soon as they hit the market. Once they are focused on a new tool, price is not an important factor. Whether is just a personal fascination with a tool, or the need to impress others, the true technology fanatic must have the latest and greatest tool on the market.
3. An early adopter is fascinated with technology and loves to experiment with new ideas and innovations. There are some tool collectors who just have to collect the newest tool out there, no matter what it does!
4. The uniqueness buyer tends to like fairly rare and obscure gadgets or tools. He or she is more of a collector of one-of-a-kind products that are not easy for others to find.
5. One of the big trends for 2011 is the Eco-Superior buyer. He or she is looking for ‘green consumption’ brands, a combination of eco-friendly yet superior functionality, superior design, and/or superior savings.
It is no longer enough to merely sell products and services – today, successful retailers engage their customers on both intellectual and emotional levels. When adding new products or expanding product lines, keep in mind that not only should there be a demand for the item, it should also be profitable and something you enjoy selling. Think about the different types of tool and gadget lovers and see what products you can add to your store to fulfill their demand for convenience, technology, experimenting, uniqueness or eco-friendly.
Don’t forget how important it is to refresh inventory, and introduce new products regularly – you’ll keep your store exciting and your customers excited to see what new items you’re selling this month.
If you like this information, you’ll really like this SPECIAL REPORT “Top 5 Strategies for Retail Store Growth in Difficult Economic Times”.
About the author; Elias Amash is the President of Grip on Tools. Located just south of Grand Rapids, Michigan, GRIP features a 200,000 sq. ft. state of the art warehouse facility including a 2,000 sq. ft. product showroom. GRIP carries a product line of over 1,500 specialty hand tools, household items, automotive, air tools, wood working, and general merchandise. With its proven track record of excellence in supplying retail hardware clients with innovative products, timely fulfillment, and world class customer support, the ideal solution to your tool needs in Grip-On-Tools.