Driving traffic to your website is an organic process that takes time and one that never really ends. Here are some tools to help you achieve a growing number of visitors.
Blogging & Content Management
Whether you offer a service or a product, blogging can help you drive traffic to your website. Even if your product or service hasn’t changed at all, blogs will change daily, weekly or monthly and can help drive returning customers back to your site, since they’ll have something new to review. Here are few ways that blogging helps drive traffic to your site:
- Defining your expertise – Blogging can demonstrate to your customers how much expertise you have in a particular area. If you sell a certain type of product, blog about it and provide statistics on how much consumers are purchasing that particular product at this time. You can also talk about trends with respect to that product or explain how the product is growing both online and in the brick & mortar retail locations. You can explain the importance of this product and why everyone should strongly consider purchasing it. All of this information will demonstrate how much you really know about your product and help your customer understand why they should do business with you.
- Customer Research – Make sure you don’t forget to ASK your readers to leave comments about your blogs. Encouraging them to do so will get you a lot more comments and emails. This is a terrific way to understand who is reading your blog and what they’re interested in. You may find out what is bothering them about this product or line of products, what other products they’d like to see in your store or on your e-commerce store, and even what kind of customer service they expect. You’ll be able to determine if your brand is leaving a strong impression on your customers and if it isn’t, you should take some steps to strengthen it.
Special Reports and Link Building
- Special reports, webinars, PowerPoint decks, audio programs and videos can all help you provide interesting information to your website audience. You can publish these reports right on your website, or you can also publish them online at various article respositories. Part of what gets websites higher rankings on the major search engines is back links. Back links are the number of links pointing back to a particular website. Most modern search engine algorithms, give higher ranking based on the number of back links to a particular site out on the web. Sometimes referred to as a “popularity meter”. If you write articles, submit them to article repositories with footer text and a link to your site, you will see links back to your site. This in turn would raise your SERPs (search engine result position) getting you higher up the search engine lists.
- Link building is becoming less specific as more and more marketing techniques are evolving to generate clicks to your site. Basically, the term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site’s followers to your site and b) help your search engine optimization in terms of ranking. There are a few ways to link-build. The most common way is to comment on an article, blog post, or message board and include your link. Be careful though because if you merely post a link to your site instead of a comment, you may be flagged as spam, which could result in your being banned permanently from posting on that site. Try to write meaningful posts and include your link at the bottom, with your signature. Hopefully, readers will end up going to your website after reading your comment.
Search Engine Optimization can drive potential customers to your website without employing expensive marketing campaigns through organic search. Studies show that every time there is 1 click on any paid search advertisements, there are 8.5 clicks on non-paid or “organic” listings. Organic results are gathered by search engines’ web crawlers and ranked according to relevance to the search terms. This relevance is calculated by criteria such as extent of keyword match and number of sites linking to that website. (Source: Hubspot.com). In addition to, traffic driven through search engines is better quality, since your site offers something a searcher might be interested in. There are generally 2 types of SEO: on-page and off-page.
On-page refers to things like:
- Keywords in the content
- Keywords in the hyperlinks
- Keyword density
- Meta Tags (some engines)
- Site Map
- Off-Page refers to such things as:
- Amount of incoming links
- Quality of sites that link to yours
- Relevancy of sites that link to yours
- Keywords in the anchor text
By utilizing content driven blogging, special reports, pay per click advertising and organic search engine optimization, you can drive more traffic to your website to gain more of a targeted audience and in turn, more customers for your bottom line.